TBWAMedia Arts Lab is the global network dedicated to Apple advertising.
The agency was founded on the core premise of “media ideas, artfully told” and was born out of a desire for a confidential, bespoke advertising network focused solely on creating iconic work for our only client.
Today, our relationship with Apple is approaching 40 years old and Media Arts Lab now has six hub offices around the world managing advertising in 20+ markets.
◆Purpose of the role
The Account Executive will;
・help manage the day-to-day operational execution of all projects across designated pods and on going projects.
・liaise with the TBWAHakuhodo’s operations and finance teams to ensure the smooth running of the Media Arts Lab office.
・help facilitate the strategic and creative development, while ensuring flawless execution.
Definition of 3 types of work
・Localisation: Adaptation of global creative to address legal, comprehension, and/or cultural issues; meant to ensure all ideas can run globally.
・Amplification: Global creative platform adapted to address a local business problem or opportunity.
・Origination: Bespoke local campaign to address a local business problem or opportunity.
・Drive adaptation process, work on global and regional briefs as required.
・Be point of contact to LA team
・Be responsible for quality control.
・Maintain campaign schedules for specific region.
・Work with planning to provide Japan specific strategy, with understanding of Japan culture and consumer’s insight/behavior.
・Ensure localised creative matches campaign strategy.
・Be responsible for updating the budget status.
・Control production estimates by working closely with production departments.
・Build a strong relationship with partnering agency (OMD Hakuhodo) and local clients.
◆What will success in this role look like?
・Having a great relationship with the client.
・Delivering successfully all the projects.
・Having a clear understanding of all the projects (process, challenges and opportunities), regarding production and media.
・Consistently working to improve the process flow of all projects in search of ever
・Being like an engine to drive everyday process of all projects, other department colleagues and local clients to to successfully launch the campaigns.
・Understanding of advertising media in Japan.
・Strong organisational skills.
・Resourcefulness and problem-solving abilities.
・Proactive attitude and a team player must.
・Ability to work well on multiple projects.
・Understanding of essentials to social currency, namely music, youth and technology.
・Experience in advertising or marketing, international experience preferred.
・Excellent written and oral communication skills.