CRM Sr.Specialist …もっと見る
【Key Job Accountabilities 主要職務】
To implement interactive and CRM campaigns to contribute to the growth of a brand on the market
Consolidate CRM program in order to grow the brand business and stabilize with customers
Convey the advertising creative and product information into impactful interactive campaigns
Implement CRM business plans to build long-term relationships with identified high-value consumers
Analyze brand's and competitors' interactive activities to make recommendations to management
Set the DtoC communication strategies, develop communication contents such as email/Apps/LINE
tocommunicate end consumers and manage distribution.
Develop DtoC customer analysis reports and conduct PDCA cycle for CRM improvement.
Develop new loyalty program with new CRM platform and conduct improvement of the program.
Enhance CRM program, in link with e-CRM, EC and other digital aspects
Ensure integration of interactive and CRM strategies with other departments
Lobby for and defend interactive and CRM budgets and manage project budgets
Set clear KPIs to ensure campaign assessment …もっと見る
【Have Aspects 必須項目】
Logical, analytical skill, good communication, and flexible in business circumstances
Expertise on CRM and interactive campaigning and data base management
DtoC direct marketing(email, LINE, Apps) operational experience.
Good knowledge of integrated-communication campaigns including e-CRM and digital aspect
Brand equity knowledge. Understanding of brand's consumer profiles
Project management skills
English business level (is an advantage)
Strong interest and fit to cosmetic beauty business
【Preferred Qualification 希望項目】
FMCG (DtoC cosmetic business is an advantage) background
CRM related agent background …もっと見る