デジタルマーケティングの求人・転職なら【ウインスリー】

求人ID 10468
ウィンスリーより 資生堂は、140年以上の歴史を持つ日系大手のグローバルカンパニーです。化粧品、トイレタリー関連、医薬品、ヘルスケア商品の製造・販売・輸出入を軸に、現在ではEC事業も展開しています。

全体売上の50%以上を海外市場が占めており、グローバルな競争力を保つべく、常に新しいブランドやサービスを創出しています。横浜市には研究開発を行うグローバルイノベーションセンターを設立、栃木、大坂、福岡では新工場の新設が進められ生産能力を高める構えです。

女性の職場のイメージが強いかもしれませんが、その職種は経営戦略やマーケティング部門、IT部門と多岐にわたります。従業員に働きやすい環境の提供においては、女性・男性を問わず、日系他社より常に先進。キャリアプランとともに、企業年金や財形貯蓄など従業員の将来的な生活のことも考慮された、国内トップクラスの福利厚生制度が整備されています。

全世界選抜で行われる研修制度「資生堂リーダーシップアカデミー」、海外合宿型の英語集中トレーニングにも手を挙げることができます。グローバルステージでの活躍を希望する人にとって、さまざまな機会が提供され、着実なキャリアアップを図れる点は魅力でしょう。
企業名 株式会社資生堂
募集職種 CRM Program Manager, Omni-channel Marketing
職務内容 Brand SHISEIDO is driving significant change across the company by implementing a CRM solution for marketing campaign management while also supporting business intelligence and consumer relationship best practices in line with the corporate CRM vision as well as brand values. CRM Program Manager role for Brand SHISEIDO’s integrated CRM initiative is the lead position responsible for the on-going implementation and continuous innovation of Brand SHISEIDO’s CRM program overall. The role is responsible for coordinating both the functional and technical components of change management activities while also ensuring the existing activities and services are current, stable and support the evolving business needs. This requires senior stakeholder management, complex change management, and a deep understanding of how CRM can be used by the global organization to improve

Main areas of responsibility
?Closely work with Digital Center of Excellence to align with corporate CRM vision and regional roadmaps, and define brand SHISEIDO’s approach to bring impacts on business results and consumer experience globally.
?Formulate a global CRM strategy and initiatives for brand SHISEIDO that maximize data capture, improves data quality whilst driving loyalty, revenue and customer engagement.
?Developing an annual plan of campaigns, communications and experiences for specified consumer segments to drive acquisition, retention, loyalty and advocacy.
?Manage the lifetime relationship and interactions with our consumer base - to keep them informed, inspired and connected to the Brand and all its activities and products.
?Create and establish global CRM guidelines that direct best practice globally across all CRM activities, approving all local deviations.
?Working closely with other digital functions under Omni-channel marketing team to ensure onsite functionality optimises data capture and CRM initiative.
?Investigate opportunities on social media to drive data capture.
?To lead the creation of a global customer loyalty plan that can be extended and rolled out across all relevant channels.
?To devise acquisition strategies for target segments including potential high value consumers.
?To oversee global data capture rates and take action where necessary to ensure continual improvement and capture of essential information, running incentive programs as and when required.
?To monitor, manage and measure the quality and integrity of the consumer data and harness the knowledge to drive greater campaign impact more efficiently.
?To manage the global database and ensure necessary steps are taken to maintain a clean database with minimal inaccuracies.
?Monitor, measure and report key CRM metrics on a regular basis throughout the year, interpreting the data to understand wider trends and areas of opportunity or concern.
?Compile monthly global CRM reports to be distributed across the business.
?Work closely with PR team to ensure data capture mechanics are integrated into the global events program where appropriate.
?Support retail team’s clientelling initiatives with contactable lapsed customers with strong purchase potential.
?Ensure that functional requirements are clearly defined, fitting with the business objectives, are feasible and do not conflict with other requirements.
?Communicate effectively to all stakeholders through lifecycle of projects both in person and in writing.
?Use internal processes in project management tools to track and communicate project details, resource usage and status reports.
?Resolve effectively cross-functional issues at project level.
必須業務経験 Soft/ Management Skills
?Great project management skills
?A strong problem solving ability and a creative mindset
?Excellent communications skill with people at all levels
?Budget management experience

Technical/Specific Experience
?At least 8years of experience in relevant fields
?Previously held position of CRM manager or similar, preferably at global level
?Experience of CRM agency management, preferably at global level
?Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner
?Ability to work under pressure and manage multiple projects at same time to set deadlines
?Experience of using CRM platforms, preferably Salesforce
?Highly analytical / strongly numerate / excellent excel skills
?Excellent attention to detail
?Excellent English skills and Fluent Japanese
年収 Soft/ Management Skills ?Great project management skills ?A strong problem solving ability and a creative mindset ?Excellent communications skill with people at all levels ?Budget management experience Technical/Specific Experience ?At least 8years of experience in relevant fields ?Previously held position of CRM manager or similar, preferably at global level ?Experience of CRM agency management, preferably at global level ?Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner ?Ability to work under pressure and manage multiple projects at same time to set deadlines ?Experience of using CRM platforms, preferably Salesforce ?Highly analytical / strongly numerate / excellent excel skills ?Excellent attention to detail ?Excellent English skills and Fluent Japanese 万円〜 Soft/ Management Skills ?Great project management skills ?A strong problem solving ability and a creative mindset ?Excellent communications skill with people at all levels ?Budget management experience Technical/Specific Experience ?At least 8years of experience in relevant fields ?Previously held position of CRM manager or similar, preferably at global level ?Experience of CRM agency management, preferably at global level ?Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner ?Ability to work under pressure and manage multiple projects at same time to set deadlines ?Experience of using CRM platforms, preferably Salesforce ?Highly analytical / strongly numerate / excellent excel skills ?Excellent attention to detail ?Excellent English skills and Fluent Japanese 万円
資本金 6450000万
設立年月 1872年4月
所在地 東京都港区
業種 メーカー
事業内容 化粧品、業務用化粧品、石鹸、トイレタリー商品、医薬品、ヘルスケア商品などの研究開発、製品開発、製造販売、輸出入 「美しい生活文化」 美しさを通じて人々が幸せになるサステナブルな社会の実現を目指している資生堂グループでは、各事業領域・専門領域で、新しい仲間を募集しています。 1872年の創業から今日までの資生堂の歩みは、人が美しく生きるためにさまざまな活動に取り組んできた道のりです。 資生堂は、「美しく生きたい」という世界中の人々の願いに誠実に応えるために、当社がさらに徹底したお客さま志向の企業をめざすために、また、一人ひとりのお客さまに一層満足していただくために、魅力ある商品ときめ細やかなサービスをお届けすることはもちろん、社会に対しても責任を果たしていきます。
求人の有効期限
その他備考

求人ID

10468

ウィンスリーより

資生堂は、140年以上の歴史を持つ日系大手のグローバルカンパニーです。化粧品、トイレタリー関連、医薬品、ヘルスケア商品の製造・販売・輸出入を軸に、現在ではEC事業も展開しています。

全体売上の50%以上を海外市場が占めており、グローバルな競争力を保つべく、常に新しいブランドやサービスを創出しています。横浜市には研究開発を行うグローバルイノベーションセンターを設立、栃木、大坂、福岡では新工場の新設が進められ生産能力を高める構えです。

女性の職場のイメージが強いかもしれませんが、その職種は経営戦略やマーケティング部門、IT部門と多岐にわたります。従業員に働きやすい環境の提供においては、女性・男性を問わず、日系他社より常に先進。キャリアプランとともに、企業年金や財形貯蓄など従業員の将来的な生活のことも考慮された、国内トップクラスの福利厚生制度が整備されています。

全世界選抜で行われる研修制度「資生堂リーダーシップアカデミー」、海外合宿型の英語集中トレーニングにも手を挙げることができます。グローバルステージでの活躍を希望する人にとって、さまざまな機会が提供され、着実なキャリアアップを図れる点は魅力でしょう。

企業名

株式会社資生堂

募集職種

CRM Program Manager, Omni-channel Marketing

職務内容

Brand SHISEIDO is driving significant change across the company by implementing a CRM solution for marketing campaign management while also supporting business intelligence and consumer relationship best practices in line with the corporate CRM vision as well as brand values. CRM Program Manager role for Brand SHISEIDO’s integrated CRM initiative is the lead position responsible for the on-going implementation and continuous innovation of Brand SHISEIDO’s CRM program overall. The role is responsible for coordinating both the functional and technical components of change management activities while also ensuring the existing activities and services are current, stable and support the evolving business needs. This requires senior stakeholder management, complex change management, and a deep understanding of how CRM can be used by the global organization to improve

Main areas of responsibility
?Closely work with Digital Center of Excellence to align with corporate CRM vision and regional roadmaps, and define brand SHISEIDO’s approach to bring impacts on business results and consumer experience globally.
?Formulate a global CRM strategy and initiatives for brand SHISEIDO that maximize data capture, improves data quality whilst driving loyalty, revenue and customer engagement.
?Developing an annual plan of campaigns, communications and experiences for specified consumer segments to drive acquisition, retention, loyalty and advocacy.
?Manage the lifetime relationship and interactions with our consumer base - to keep them informed, inspired and connected to the Brand and all its activities and products.
?Create and establish global CRM guidelines that direct best practice globally across all CRM activities, approving all local deviations.
?Working closely with other digital functions under Omni-channel marketing team to ensure onsite functionality optimises data capture and CRM initiative.
?Investigate opportunities on social media to drive data capture.
?To lead the creation of a global customer loyalty plan that can be extended and rolled out across all relevant channels.
?To devise acquisition strategies for target segments including potential high value consumers.
?To oversee global data capture rates and take action where necessary to ensure continual improvement and capture of essential information, running incentive programs as and when required.
?To monitor, manage and measure the quality and integrity of the consumer data and harness the knowledge to drive greater campaign impact more efficiently.
?To manage the global database and ensure necessary steps are taken to maintain a clean database with minimal inaccuracies.
?Monitor, measure and report key CRM metrics on a regular basis throughout the year, interpreting the data to understand wider trends and areas of opportunity or concern.
?Compile monthly global CRM reports to be distributed across the business.
?Work closely with PR team to ensure data capture mechanics are integrated into the global events program where appropriate.
?Support retail team’s clientelling initiatives with contactable lapsed customers with strong purchase potential.
?Ensure that functional requirements are clearly defined, fitting with the business objectives, are feasible and do not conflict with other requirements.
?Communicate effectively to all stakeholders through lifecycle of projects both in person and in writing.
?Use internal processes in project management tools to track and communicate project details, resource usage and status reports.
?Resolve effectively cross-functional issues at project level.

必須業務経験

Soft/ Management Skills
?Great project management skills
?A strong problem solving ability and a creative mindset
?Excellent communications skill with people at all levels
?Budget management experience

Technical/Specific Experience
?At least 8years of experience in relevant fields
?Previously held position of CRM manager or similar, preferably at global level
?Experience of CRM agency management, preferably at global level
?Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner
?Ability to work under pressure and manage multiple projects at same time to set deadlines
?Experience of using CRM platforms, preferably Salesforce
?Highly analytical / strongly numerate / excellent excel skills
?Excellent attention to detail
?Excellent English skills and Fluent Japanese

年収

Soft/ Management Skills ?Great project management skills ?A strong problem solving ability and a creative mindset ?Excellent communications skill with people at all levels ?Budget management experience Technical/Specific Experience ?At least 8years of experience in relevant fields ?Previously held position of CRM manager or similar, preferably at global level ?Experience of CRM agency management, preferably at global level ?Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner ?Ability to work under pressure and manage multiple projects at same time to set deadlines ?Experience of using CRM platforms, preferably Salesforce ?Highly analytical / strongly numerate / excellent excel skills ?Excellent attention to detail ?Excellent English skills and Fluent Japanese 万円〜 Soft/ Management Skills ?Great project management skills ?A strong problem solving ability and a creative mindset ?Excellent communications skill with people at all levels ?Budget management experience Technical/Specific Experience ?At least 8years of experience in relevant fields ?Previously held position of CRM manager or similar, preferably at global level ?Experience of CRM agency management, preferably at global level ?Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner ?Ability to work under pressure and manage multiple projects at same time to set deadlines ?Experience of using CRM platforms, preferably Salesforce ?Highly analytical / strongly numerate / excellent excel skills ?Excellent attention to detail ?Excellent English skills and Fluent Japanese 万円

資本金

6450000万

設立年月

1872年4月

所在地

東京都港区

業種

メーカー

事業内容

化粧品、業務用化粧品、石鹸、トイレタリー商品、医薬品、ヘルスケア商品などの研究開発、製品開発、製造販売、輸出入 「美しい生活文化」 美しさを通じて人々が幸せになるサステナブルな社会の実現を目指している資生堂グループでは、各事業領域・専門領域で、新しい仲間を募集しています。 1872年の創業から今日までの資生堂の歩みは、人が美しく生きるためにさまざまな活動に取り組んできた道のりです。 資生堂は、「美しく生きたい」という世界中の人々の願いに誠実に応えるために、当社がさらに徹底したお客さま志向の企業をめざすために、また、一人ひとりのお客さまに一層満足していただくために、魅力ある商品ときめ細やかなサービスをお届けすることはもちろん、社会に対しても責任を果たしていきます。

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